Blog Away Hunger is an effort started by Marc Matsumoto of No Recipes to raise awareness and money for the World Food Program. Part philanthropic endeavor and part social experiment, our goal is to mobilize the world of bloggers and quantify just how much sway we collectively have.

The World Food Program is a global aid organization dedicated to end world hunger; providing food to those who need it most, while building long term solutions that enable people to provide for themselves. Last year they helped 102 million people in 78 countries with 3.9 million tons of food. They are the only U.N. agency that does not receive regular allocations from the U.N. budget and so they need help from everyone to continue their work.