NBC, NHL Companion Together with Combine Sociable Mass media Using Wintertime Traditional Broadcasting


The Countrywide Hockey League struck advertising gold when it held its first Wintertime Traditional in 2008. The once-a-year outside match played on New Year’s Day has turn into the should-watch event of the period, earning praise from both die-tough and relaxed hockey followers alike.

This calendar year, the NHL and NBC, the television broadcaster for the sport, are getting an added step to encourage the game. The two not too long ago introduced a partnership to combine the game’s broadcast with a social media marketing campaign, in a transfer that could advantage equally companies.

“We are working the social and broadcast integration to examination the efficiency and examine the information,” Michael DiLorenzo, senior director of social media advertising and technique at the NHL. “It should develop our Facebook Supporter foundation, since folks must ‘like’ the website page to enjoy. It also will develop a window into the function for these who might not be in front of the tv.”

The concept is to get even far more supporters tuned in and engaged with the sport, in accordance to the social media consulting firm that is operating the campaign.

A number of “observe and get” contests will be highlighted prominently on both NBC and the NHL’s Fb and Twitter internet pages. Contestants that are enthusiasts of either on Fb or Twitter followers will have a likelihood to earn possibly a Honda CR-Z auto, or journeys for 4 to the two Common Orlando Studios and the forthcoming 2011 NHL All-Star Game.

스포츠중계 Equally the NHL and NBC usually are not new to such social media strategies, but this is the very first time they have collaborated on one.

Starting December 23, NBC will start taking photo submissions from enthusiasts of its Fb page. Numerous of the pictures will be chosen to air in the course of the match. The network will also advertise the social media campaign throughout the working day major up to the game, this sort of as throughout the Rose Bowl school football game.

The NHL has prepared its first promotional Tweet for December 31. In the course of the sport, the NHL may possibly request followers to retweet messages and the 1st to reply will earn a prize.

This year will be the fourth installment of the Winter season Basic. The Washington Capitals will consider on the Pittsburgh Penguins at Heinz Field, usually the house of the Countrywide Soccer League’s Pittsburgh Steelers. Other Winter Vintage spots have provided Ralph Wilson Stadium in Orchard Park, New York, Wrigley Field in Chicago and Fenway Park in Boston.

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